So here it is, another social networking application, hoping to eek out it’s place as your social tool of choice. Twitter is still my favorite, even though I find myself not using it half as much as I used to. I also joined the Jaiku bandwagon, but I think for me, the first app I chose wins.

Pownce is an interesting deviation from the other tools, allowing you to send files, as well as messages, links and events, There’s no denying the desktop application is pretty. It also uses the new Adobe Air development environment. One of the major irritations I have with the desktop application is the inability to minimize to the system tray. There’s also a lack of web and mobile phone integration, but I’m sure they will be addressed in due course.

While this application comes from a development team that includes Danial Burka and Kevin Rose, of Digg fame, it still has a ways to go, to knock Twitter off it’s mighty perch for me.

For anyone interested, I’ve got 11 Pownce invites if anyone wants one. Just drop an email to pownce@newmedialaunchpad.com