Book : What No One Ever Tells You About… Blogging and Podcasting
Posted by admin on June 2nd, 2007

- Author : Ted Demopoulos
- Publisher : Kaplan Business
- ISBN Number : 1419584359
- Cost : $18.95
- Buy Book : Amazon
- Pages : 224
- Star Rating : 8.5 out of 10
The length of this books title, belies it’s relatively short page length. However at just a tad over 200 pages, you’d be hard pushed to cram in any more information than the author Ted Demopoulos already has.
The sub title of the book, “Read-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere”, probably gives a better idea of what you can expect. I’m a particular fan of this style of book. Authors can research all they want, but if you really need to find out about a given subject, who better to talk to than the people directly involved. The subject in this case being Blogging and podcasting.
Most how to/advice books are pretty dry affairs, with page after page of tips and advice, usually from someone who is a legend in their own lunchtime. Whilst Ted Demopoulos’ credentials are not in doubt, this book takes a different tack, by providing 101 tips, not from Ted himself, but from out in the field, bloggers and podcasters who impart some of their hard earned lessons. There are many names in this book, with whom you may already be familiar with, including Seth Godin, C.C. Chapman, Todd Satterston and Guy Kawasaki, high profile bloggers, podcasters and people working in supporting areas.
The books 200+ pages are broken down into the following 8 sections :
- The Basics
- Some Business Uses of Blogs and Podcasts
- Planning Your Blog
- Making Money
- Promoting Your Blog and Tracking Statistics
- Podcast Specific Topics
- Other Blog and Podcast Considerations
- The Future
There is much to enjoy in this book and also tons of information to glean, for use in your own podcasts and blogs. There’s also a great resources section at the end of the book, that collects all of the websites mentioned throughout the book and lists them again by section, for easy reference.
Conclusion : A throughly entertaining book, filled with useful advice to assist you in your own endeavors. Highly recommended.

June 6th, 2007 at 10:18 pm
Thanks Colin for the thoughtful review.
I’m glad you found it useful and entertaining!
I’ve been trying to work my way through a very useful and valuable book that unfortunately is simply dull and I keep falling asleep. One of my goals was to write a fun book.